European Funds for the Digital Transformation of Companies Across Various Industries

Fonduri Europene pentru transformarea digitală a companiilor din diverse industrii

Accessing European funds for the digital transformation of companies across various industries represents a major opportunity for small, medium, and large enterprises in Romania that want to automate their processes, integrate modern digital technologies, and increase their market competitiveness. In a dynamic and increasingly digitized economic context, the European Union allocates billions of euros each year to support digitalization across all economic sectors. Therefore, companies that want to remain relevant, efficient, and competitive must turn to digital transformation solutions supported by non-reimbursable funding.

What is Digital Transformation?

Digital transformation is the process by which companies adapt their operations through the use of digital technologies such as Robotic Process Automation (RPA), artificial intelligence, cloud computing, the Internet of Things (IoT), blockchain, chatbots, and custom applications. This transformation is not just about adopting new software, but a profound shift in how work is done, how customer relationships are managed, and how operational efficiency is achieved.

At ROBORA, we focus on implementing intelligent technological solutions that support businesses through this transformation by offering consulting, development, and ongoing support for every stage of the digital journey.

What Types of Companies Can Access European Funds for Digitalization?

European funds for digitalization are available to a wide range of companies across various industries, particularly:

  • SMEs in manufacturing, trade, services, or agriculture;
  • companies in healthcare and education;
  • firms in tourism, transportation, or energy;
  • public entities or non-profit organizations in partnership with private businesses.

It is important that these companies meet the eligibility criteria established in the applicant guidelines published by managing authorities such as the Ministry of Investments and European Projects (MIPE) or the Regional Development Agencies (ADR).

Current Funding Programs for Digital Transformation

In the 2021–2027 programming period, Romania benefits from several operational programs that include funding lines for digitalization, such as:

1. The National Recovery and Resilience Plan (PNRR)

Component C9 of the PNRR is dedicated to digitalizing SMEs, and through the calls launched, companies can receive up to €100,000 in non-reimbursable grants for:

  • purchasing IT equipment and software licenses;
  • developing websites, e-commerce platforms, and CRM/ERP solutions;
  • implementing RPA, chatbots, or mobile applications.

At ROBORA, we offer advanced services in conversational automation and AI development, which are fully eligible for PNRR-type projects.

2. Just Transition Program

Dedicated to regions affected by the shift from polluting industries, this program includes funding lines for digitizing local companies, supporting the implementation of green and energy-efficient technologies.

3. Regional Operational Program (ROP)

The new version of ROP 2021–2027 includes priority axes aimed at increasing SME competitiveness through digitalization. Eligible projects include:

  • developing customized software applications;
  • integrating business intelligence solutions;
  • transforming workflows through automation.

Explore our RPA automation services that we provide to clients nationwide.

What Types of Investments Are Eligible?

What Types of Investments Are Eligible?

Eligible investments for European funding in the context of digitalization include:

  • hardware and IT infrastructure (servers, computers, networking);
  • software tailored to business needs (RPA, ERP, CRM, WMS, management apps);
  • consulting, analysis, and technology implementation services;
  • staff training for using the new technologies;
  • development of e-commerce platforms or mobile apps.

These investments can be tailored to the specifics of each industry. For example, retail companies can implement omnichannel solutions, tourism businesses can create booking and automation apps, while logistics firms can benefit from smart planning and traceability systems.

Examples of Industries Benefiting from Digitalization with EU Funds

Manufacturing Industry

Production companies can implement Industry 4.0 solutions, automate workflows, and integrate IoT sensors and quality control systems.

Healthcare Services

Clinics and hospitals can use funds to develop telemedicine apps, online appointment systems, and digital patient record management.

Education

Educational institutions can implement e-learning platforms, digitize courses, and introduce interactive technologies in the classroom.

Agriculture

Farmers can benefit from crop monitoring solutions, drones, automated irrigation systems, and online sales platforms.

Steps to Access European Funds

  1. Analyze Digitalization Needs – Identify processes that can be digitally optimized.
  2. Choose a Technology Partner – Collaborate with an IT company like ROBORA to define the solution and estimate costs.
  3. Identify the Appropriate Call for Funding – Monitor active or upcoming programs via MIPE, ADR or fonduri-structurale.ro.
  4. Prepare Documentation – Draft the funding application, business plan, and technical annexes.
  5. Submit the Project – Online, during the submission period outlined in the applicant’s guide.
  6. Implement the Project – Upon approval, in collaboration with the tech provider and project consultant.

How Can ROBORA Help?

The ROBORA team supports companies that want to implement modern technologies using European Funds. We offer:

  • consulting to identify eligible solutions;
  • preparation of technical documentation for funding;
  • development of custom applications and automation systems;
  • post-implementation services and maintenance.

Through our dedicated project management service, we coordinate all stages from concept to results, ensuring your company receives funding efficiently and effectively.

Conclusion

European Funds for the digital transformation of companies across various industries are a key driver of economic development in Romania. Digitalization is no longer a luxury, but a strategic necessity, and accessing these funds can mean the difference between stagnation and accelerated growth. With the help of a specialized tech team like ROBORA, any company – regardless of its field of activity – can seize this opportunity to become more efficient, more connected, and more competitive.

Request free digital transformation consulting session for your company.